Toggle navigation
Background Image

Website Development

If only your website was a "one and done" project. But to capture and keep customer interest while outpacing the competition, your website—and the content that populates it—needs constant care and attention. 

We build online experiences that center on your customers' buyer journey and use effective tactics to drive traffic.

 

What We Do for You

Your website is a major part of your brand and your best option for engaging customers with your unique story. The content it contains—as well the content you produce for social media and specific campaigns—must deliver a message that customers need to hear.

We deliver that content in a variety of ways:

  • Websites
  • Microsites
  • Video storytelling
  • Long-and short-form content (blogs, whitepapers, case studies, infographics)
  • Nurture programs
  • Content portals

 

Today’s Technology and Tools

Refactored works with, integrates, and supports some of the best toolsets available for website design, content management, CRM, marketing automation, and more. We use only tools we believe in—and that we know can deliver an optimal experience and ongoing value for our clients.

As certified development partners, Refactored offers end-to-end services:
  • Consulting. We can provide guidance, technical specifications, and best-practice suggestions for meeting your particular requirements.
  • Development. Whether you need an extra hand on a large project for a month or two or an entire website produced, we have the experience to make it happen.
  • Maintenance. We can apply hotfixes or upgrade your site to the latest version to ensure that it keeps running smoothly.
  • Training. We can provide training for all facets of your website. Your team can benefit from structured instruction, step-by-step documentation, or open Q&A sessions.


Content Management and eCommerce Solutions

Click below to learn more about the technology we commonly integrate with.
 



 

Website Development Process

Regardless of the engagement size and complexity, our team follows a defined development methodology to ensure your new website is designed to meet your expectations and requirements.

Discovery

Align with your team, get to know your brand and customer, discover goals and objectives, and identify your project's functional and hosting requirements.

 

Planning and design

Prepare for development by mapping functionality to features and developing a modern, responsive design. In fully integrated projects, this step also includes in-depth content strategy and digital marketing planning.

 

Developing

Build your project using the latest and most effective technologies, integrating your marketing and back office systems, and implementing with industry best-practices; all in an environment where our teams can collaborate and create together.

 

Testing

Verify that everything is secure and works properly with thorough testing in a non-production stage environment.

 

Deploying

Release the initial build into production or incrementally update an existing project and train your teams on the chosen method of content management.

 

Maintaining

Support your project with monitoring and proactive action to prevent issues and enhance the project overtime.







"Now, we can help to mitigate ROI concerns in the earliest stages of the buying journey. Our customers can immediately see how boron fertilization can help them increase profits, and our distributors have a handy way to help growers see the value of refined boron supplementation."
—John Brown (Global Communications Manager, Rio Tinto Borax)

Award-Winning Online Tools Drive Revenue

To help our client overcome customer cost concerns, we developed an online calculator that immediately shows visitors how much profit they can see from proper product use. The tool earned a BMA Gold Key award—and helped the client more than double global revenue.

Find out how