We believe that every product has a compelling purpose
—and we’re here to help you showcase your differentiators.

Today's industrial and agricultural marketing leaders are navigating an increasingly complex landscape as they drive product awareness, generate leads for partners and distributors, and support customers with product applications. You need a partner who understands why your challenges are unique.

Over more than two decades, the experts at Refactored have helped numerous industrial and agricultural producers engage their complex audiences, educate the public about their products, and retain and support customers and distributors by building exceptional customer experiences that provide tangible value.

We understand that your role includes aligning your sales and marketing efforts to drive growth—and that you’re equally consumed with retention efforts, ensuring your customers are engaged, happy, and successful with your products. Your job is not just selling a product but also demonstrating value and ensuring brand preference and greater adoption.

We help industrial and agricultural companies deliver their greatest value by overcoming their greatest marketing challenges:

  • Understand market and buyer dynamics — We thrive on discovering what moves a person from prospect to customer. We conduct stakeholder interviews and market research to ensure your marketing strategies are aligned with customer need.
  • Ensure brand loyalty and product differentiation — Industrial and agricultural marketing is about creating the right context around the “why” of your products. We build website portals that provide engaging information, facilitate connection with subject matter experts, and build product preference overtime.
  • Create content that engages and delights — Inspiring your customers is a great start—but it isn’t where we stop. We also help you effectively educate, inform, and motivate stakeholders to positive action.
  • Leverage the power of your technology solutions — We help you align and integrate your marketing automation, top headless and traditional CMS, and CRM tools to improve effectiveness, enable visibility, and enhance the customer experience.
  • Support customer needs — We help you deliver better customer support, provide targeted resources, and simplify engagement opportunities so customers can easily take action, get more value from your products and services—and meet their own personal goals.
  • Drive revenue with quality in mind — Impacting the bottom line is the goal, whether you’re building a brand or executing a lead generation campaign. We focus on generating quality leads (not volume) through effective targeting and alignment with sales teams.
  • Track effectiveness and attribute success — Measurement is the only way to get a grip on marketing complexity. Whether you're demonstrating lifts in organic search, tracking multi-touch attribution, or understanding nurture campaign engagement metrics, we help you eliminate waste from your marketing budget by refining programs based on data.
  • Deliver effective digital marketing programs — Today’s marketing landscape requires your brand to be more places at once to meet prospects along their natural research path. We understand how to balance your resources between paid, owned, and earned marketing efforts and are always working to lower the cost of acquisition.

Proven expertise, trusted partnership.

“We needed a compelling, intuitive online presence to highlight our competitive advantages and help growers, agronomists, and distributors find solutions quickly. Now we can help to mitigate ROI concerns in the earliest stages of the buying journey, our customers can immediately see how boron fertilization can help them increase profits, and our distributors have a handy way to help growers see the value of refined boron supplementation.”

 John Brown
Former Global Communications Manager
Rio Tinto Borax

We believe in great communication and excellent customer experience.​

Refactored is currently helping organizations like these—and many more—create engaging experiences that align brand, purpose, and the motivations of their target audience.

Previous experience includes work with Woodward Governor, HACH, WaterPik, Animal Health International, and OptiBrand, among others.

Refactored is a nationally recognized leader in the deployment of effective digital marketing and website development. Put our experience to work for you.

  • Content strategy and development—Creating content that educates, informs, and motivates stakeholders into positive action
  • Digital Marketing—Planning and implementation for Google, Bing, LinkedIn, Gartner, and Facebook
  • Marketing Automation/CRM—Technical program support for Pardot, Marketo, Hubspot, MailChimp, and Salesforce
  • Content Management—Kentico and Sitefinity Partners, Certified Development Teams, .NET & PHP Development, Storyblok Certified Partner
  • Our clients—Complex needs, multi-lingual, global brands, with custom ecommerce

What makes your organization stand out? Let's get started.

Together, we’ll uncover the answer, then showcase it with a voice, story, and messages that are as original as your brand—and that resonate with the right audience at the right time. Contact us to discuss your goals, and we’ll help you start where you are.