We believe that every product has a compelling purpose
—and we’re here to help you showcase your differentiators.

Today's software and security marketing leaders are navigating an increasingly complex and competitive landscape as they drive product awareness, generate leads, and support customers. You need a partner who understands why your challenges are unique.

Over more than two decades, the experts at Refactored have helped numerous software, security, and IT systems integrators find, engage, and retain customers by building exceptional customer experiences. We understand that your role includes aligning your sales and marketing efforts to drive growth—and that you’re equally consumed with retention, ensuring your customers are engaged, happy, and successful with your products. Your job is not just selling a product but also demonstrating long-term value and driving greater adoption. 
 

We help software and security companies deliver their greatest value by overcoming their greatest marketing challenges:

  • Understand market and buyer dynamics — We thrive on discovering what moves a person from prospect to customer. We conduct marketing research and stakeholder interviews to ensure that your marketing strategies align with customer need.
  • Drive revenue with quality in mind — Impacting the bottom line is the goal, whether you’re building a brand or executing a lead generation campaign. We focus on generating quality leads (not volume) through effective targeting and alignment with sales teams.
  • Track effectiveness and attribute success — Measurement is the only way to get a grip on marketing complexity. Whether you're demonstrating lifts in organic search, tracking multi-touch attribution, or understanding nurture campaign engagement metrics, we help you eliminate waste from your marketing budget by refining programs based on data.
  • Deliver effective digital marketing programs — Today’s marketing landscape requires your brand to be more places at once so that you can meet prospects along their natural research path. We understand how to balance your resources between paid, owned, and earned marketing efforts, and we're always working to lower the cost of acquisition.
  • Create content that engages and delights — Inspiring your customers is a great start—but it isn’t where we stop. We also help you effectively educate, inform, and motivate stakeholders to positive action.
  • Leverage the power of your technology solutions — We help you align and integrate your marketing automation, CMS, and CRM tools to improve effectiveness, enable visibility, and enhance the customer experience.
  • Support customer needs — We help you deliver better customer support, provide targeted resources, and simplify engagement opportunities so customers can easily take action, get more value from your products and services—and meet their own personal goals.

Proven expertise, trusted partnership.

“By transforming our approach to marketing, we were able to achieve our goals more quickly than I could have hoped. Refactored’s breadth of capabilities and depth of expertise enabled them to bridge our customers’ needs with our creative vision—and enabled InfinityQS to implement an integrated strategy across multiple channels. I can think of no one better to help me realize this marketing evolution than the team at Refactored.”


Greg Matranga
Vice President of Global Marketing
InfinityQS


We believe in great communication and excellent customer experience.

Refactored is currently helping organizations like these—and many more—create engaging experiences that align brand, purpose, and the motivations of their target audience.
 

 

 





Previous experience includes work with HP, NVIDIA, and Coalfire, among many others.
 

Refactored is a nationally recognized leader in the deployment of effective digital marketing and website development. Put our experience to work for you.

  • Content strategy and development — Creating content that educates, informs, and motivates stakeholders into positive action
  • Digital Marketing — Planning and implementation for Google, Bing, LinkedIn, Gartner, and Facebook
  • Marketing Automation/CRM — Technical program support for Pardot, Marketo, Hubspot, MailChimp, and Salesforce
  • Content Management — Kentico and Sitefinity Partners, Certified Development Teams, .NET & PHP Development
  • Our clients — Complex needs, multi-lingual, global brands, with custom ecommerce

What makes your organization stand out? Let's get started.

Together, we’ll uncover the answer, then showcase it with a voice, story, and messages that are as original as your brand—and that resonate with the right audience at the right time. Contact us to discuss your goals, and we’ll help you start where you are.
 


 

 

 

 


 

Let's Talk. We can help.